Online dating site for marriage and serious relationships www datingonlinenews com

The picture — outdoor photo, big smile — was real, and recent.

And her pitch was straightforward: Looking for a life partner …

Then she saw this guy, the one with a mysterious profile name — darkandsugarclue.

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But much of the note consisted of flirty jokes ("If I could be bottled I would be called 'eau de enigma' ") and a detailed imaginary description of their first meeting: It's 11 am when we arrive at the restaurant for brunch.

The restaurant is a white painted weatherboard, simple but well-kept, set on the edge of a lake, separated from it by an expansive deck, dotted (not packed) with tables and comfortable chairs….

She filled out a questionnaire and carefully crafted her profile.

It would have been easy to burnish the truth, but she presented herself honestly, from her age (57) and hobbies ("dancing, rock collecting") to her financial status ("self sufficient").

But as financial crimes go, the love con was a rare breed, too time- and labor-intensive to carry out in large numbers.

It could take months or years of dedicated persuasion to pull off a single sting. Technology has streamlined communication, given scammers powerful new tools of deceit and opened up a vast pool of potential victims.

I really like your profile and I like what I have gotten to know about you so far.

I would love to get to know you as you sound like a very interesting person plus you are beautiful. In fact it would be my pleasure if you wrote me at my email as I hardly come on here often. Some of the other men she'd met on Match had also quickly offered personal email addresses, so Amy didn't sense anything unusual when she wrote back to the Yahoo address from her own account.

The mainstreaming of online dating is a revolution in progress, one that's blurring the boundaries between "real" and online relationships.

(AARP has joined this revolution, partnering with the online dating service How About We to launch AARP Dating in December 2012.) But the online-dating boom has also fueled an invisible epidemic.

Web-based dating services first popped up in the mid-1990s and are now a billion industry.

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