Good dating straplines

While many people may associate backpacks with school kids, Tortuga makes it clear in its value proposition that that is not its market.

Making "travel backpacks for International, Urban Travel," the brand is going after hardcore travelers who are annoyed at the thought of checking bags and inspired by that of backpacking.

Unlike others on our list, Lyft skillfully targets two different personas at the same time with two distinct value propositions.

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Writing a powerful value proposition is a skill you can learn, but like any other skill, it helps to see examples from those that did it right.

With that in mind, here are 31 value proposition examples that In this value proposition example, Stripe makes it clear that its web and mobile payment products are specifically made for developers and tech-savvy businesses.

In this witty example, Apple emphasizes how lightweight its product is (its biggest differentiator), while also speaking to how advanced its technology is.

That Apple...always "light years ahead" If you're familiar with it, you know Vimeo positions itself as a higher-quality, more sophisticated You Tube, and their value proposition makes this very clear.

With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating.

When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance.

In another oldie, no longer in use, this value proposition eloquently tells you what Spotify's product is all about.

It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop (as seen in the hero image.) On its current homepage, Spotify opts for a carousel of sales-focused propositions, which may be more effective for closing premium users, but in terms of messaging alone, this one takes the cake in my book.

My only qualm with this value prop is that it's hidden on the e Commerce website's "About Us" page.

I'd love to see it given more prominent real estate on the homepage.

When you choose its platform over You Tube, you're making a commitment to posting something "worth watching," not just another cat video In their value proposition, Freshbooks does a great job of telling you exactly what they do and who it is for, calling out their personas directly.

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