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And live chats with customer service reps that have historically occurred on a desktop can now take place with a bot.While utility bots are probably the most relevant, there are other creative ways to use the technology.The platform you choose to host your bot depends on the type of customer you are trying to reach.
Consumers use only 25 to 30 apps on average each month and spend 88% of their time in just five downloaded apps, according to Forrester.
As brand apps lose their luster, marketers need to reassess how they connect with consumers in a mobile-first world.
Of course, chatbots aren't a new phenomenon, but they generated buzz this year when Facebook opened its Messenger platform to third-party developers.
Facebook went from having zero bots in February to 18,000 by July, according to research firm Forrester.
And in the first seven months that Kik introduced promoted chat, its 300 million registered users exchanged 350 million messages with bots.
Messaging apps are gaining in popularity, especially among younger consumers, as app fatigue settles in elsewhere.
Cover Girl is experimenting with bots that emulate social influencers.
The makeup brand created a chatbot version of Kalani Hillker, one of the stars on Lifetime's "Dance Moms," that was designed to mimic her real conversational style. "Bots typically attract a younger, more tech-savvy consumer who is just as critical as they are delighted by innovation," PHD's Mr. This audience is also more apt to do some digging to find the bot.
Don't create a bot just for the novelty of it, advises Digitas LBi CEO Tony Weisman.Tags: Adult Dating, affair dating, sex dating